I remember being pregnant with my daughter and having to exit a Toys-R-Us store, overwhelme
d by aisles of pink toys and blue toys.
That memory came to mind yesterday as I watched online California State Senator Hannah-Beth Jackson’s press conference, where she announced the introduction of SB 873. This bill would outlaw the “pink tax,” when there’s an up-charge on goods marketed to women and girls, compared to the cost of identical or similar products marketed to men.
It’s a real thing.
Not only did the fuzzy, wuzzy pink bear displayed at the press conference cost more than the twin blue bear sitting next to it, comprehensive research backs up the need to ban the pink tax.
In December 2015, The New York City Department of Consumer Affairs published From Cradle to Cane: The Cost of Being a Female Consumer. This study, which compared nearly 800 products offering male and female versions, found higher costs for: Continue reading “Ban the “Pink Tax” from Cradle to Cane”